ITF 76 Chris Craddock | Financial Independence


If you want to achieve financial independence, just go talk to people and build new relationships. If you’re in real estate, you don’t really need to know what you’re doing. As long as you understand that there is a problem to be solved and you have the answer. You don’t even need any advanced CRM, just call people on your phone and talk to them. Start building that empire so you can find financial independence. This is what Chris Craddock has been doing all his life. Now, he is the founder and CEO of The Redux Group. Believe it or not, he didn’t have any clue about wholesaling. But he made it. Listen to his story as your hosts Craig Curelop and Zeona McIntyre talk to Chris Craddock in today’s episode of Invest2FI.

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Building Financial Independence By Just Talking To People With Chris Craddock

What is going on, everyone? I am here in person with Z money. What’s up, Z?

I feel like I am at a UFC fight or something.

What is going on in your life?

Craig got married and I want to hear about that. Can you tell us some little highlights?

We got married. It was really fun. We went to a dope Airbnb up in the mountains that had a beautiful view. It was a pretty small wedding. I had some of our closest friends and family there to celebrate for the weekend, and it was a super fun time.

How much did you spend on it? You got to tell us.

We were super fortunate that we are fairly traditional. My bride’s parents paid for all of it. I am eternally grateful for them because we were able to have the wedding of our dreams that way. Otherwise, we probably would have done something a lot more, a lot cheaper.

You are not getting away with not saying it. Say it.

It was between $40,000 and $50,000 for the wedding. The place was super expensive because it was so beautiful and that is what we wanted. Speaking of getting married, this guy has a wife with six kids. Does he have more income streams than kids? I think he said thirteen.

I wrote down eleven.

This guy, Chris Craddock, is an amazing guy. He started real estate in 2003 and shared his whole story of how he got started in real estate as an investor, how he developed being a real estate agent, and then started streams of income off of that. Without further ado, let us bring on Chris.

Massive imperfect action trumps perfect inaction any day of the week. Click To Tweet

Big news. Invest2Fi has now partnered with RentRedi. We have partnered with RentRedi because that is the software system that both Zeona and I use to do property management for our rental properties. It makes things super easy. We can send applications and get background and credit checks. Tenants, when they come in, can pay rent automatically through there. They can submit maintenance requests to everything you need to do for property management, all in one place. That is why RentRedi is the thing that we have done.

I have been using them for years now. That is why we reached out to them for partnering on the show. We are excited to have them on board. If you go to sign up and use the code Invest2Fi, you will get 50% off your first six months. We can’t wait to see you there. Hit us up on Instagram and let us know what you think of RentRedi. It is an amazing software. I use it all the time. You can access it from your phone. Thanks so much. Let us get back to the episode.

Chris Craddock, welcome to the show. How are you doing?

I am great. Thanks for having me here.

Thanks so much for coming to the show. We are super excited to interview you. Let us get right into it. Where did you first hear about financial independence?

On my dad’s side of the family, my grandfather was a road worker, very blue-collar, and made no money at all, $3.25 an hour. He somehow bought properties in North Arlington which is straight outside the DC area and died a wealthy man. My mom’s side was very white-collar and bought lots of real estate. I graduated from college. I went on staff with an organization called YoungLife and made very little money. When my wife got pregnant in 2003, I was like, “I got to make me some money now because I am making $20,000 something a year.” Living in the DC area, it does not work.

I went to the library because it was before Google was the fount of all information and checked out every book they had on real estate investing like an idiot. I always say massive imperfect action trumps perfect inaction any day of the week. I started knocking on doors, and in 4 months, I made 12 times what I made in a year. I did take a break, I made money, and I continued to do ministry stuff because I loved it, so I stepped back from the investing piece. When I was doing everything, including trying to sell my blood for $300 to buy Christmas presents for my family in 2010, I was like, “What am I doing?” That is when I came back around and got back into real estate. The rest is history at this point.

What were those books that tipped you off that you found in the library? Were there any that stood out?

You mentioned one of them. Every single investor I know always talks about Rich Dad Poor Dad. It was crazy because I still remember I was reading the book, gobbling it up. That night, we went to dinner with my uncle, who is a commercial lender. I knew he would hang out with all these wealthy people. I remember that I read right before we left that, “All wealthy people have their own corporation.” I said to my uncle, “I know all wealthy people have their own corporation. At least, that is what it says in this book. Do all the people you work with start their own corporation?” He is like, “I got mine. I take an $80,000 loss every year. I run my whole life through it.”

It opened my eyes. There is a language of the wealthy. There is a secret code that if you spend time, you can understand and money has rules. If you follow the rules, you win. That was one of the books. All the other books are books that I could not even pick out of a lineup now, but they were all about going and talking to distressed people. That is what I did. I went to the newspaper and picked out everybody that was up for foreclosure and started knocking on their doors.

There are two ways to win in real estate, activity and skill. Talk to enough people even if you do not know what you are saying, which I did not, I knew nothing. I looked back and I am like, “What the heck?” You are going to make money. If all of a sudden you are talking to a lot of people and you have a good script, you know what you are saying, that is where you get lightning in a bottle.

ITF 76 Chris Craddock | Financial Independence
Financial Independence: Wholetailing is a cross between a retail sale and a wholesale deal. You’re just selling it as is to an investor. It’s just closing it, spending less than five grand on it, and then getting it back up on the market.


I read Rich Dad Poor Dad and a lot of people have. It talks about real estate but does not go in the depths of how to go into real estate. What got you into knocking on doors and what was your intention when you were knocking on those doors?

I will tell you the first deal that I did. It was hilarious how it went down. One of the books talked about people up for foreclosure. I found it. It is over in Centerville, which is about twenty minutes from my house. I knocked on the door and this dude came out, and I literally said to him, “I saw that your house is up for foreclosure in about 45 days. I would love to buy your house from you.” He looks back and I see his girlfriend or wife sitting on the couch and they are watching TV. He steps out the door. I still remember like it was yesterday the smell of the house. It was 2003.

He steps out and he is holding this door open, and he is, “I do need to sell, but my girl does not know anything. Can I give you my phone number and you call me in four hours?” I was like, “Sure.” I took his phone number then I left. I was like, “Was he trying to get me to leave?” It is like a girl giving you the wrong number. I went home and four hours later, I called him and he was like, “I need to sell. Here is my situation.” At that time, with a contract, you could stop the foreclosure, but I did not know that. I did not have a contract. I did not know what I was doing. I did not know anything. I just knew that if I found a deal, I could figure it out.

That is one of the things I teach people now. It is like, I have got an iPhone here and if I told somebody, “I would sell it for $100.” Anybody in their right mind would buy it for $100 because they could resell it for $1,000 on eBay tomorrow or Amazon. I did not know what I was doing. I said to my wife, “What do we do now? We got a deal.” I knew it was under market. I did not even know I was running comps. It was not like Zillow or MLS or anything like that.

My wife and I chatted and we had a real estate agent friend. I called him and was like, “Do you want to do this deal with me? It is way under market.” He called me a few minutes later and he was like, “This is a good deal. Let us do it.” He signed up the deal. We were going to close on it. At that time, you could buy with a commercial loan with only 5% down because it was before the crash. We were going to buy with 5% down. I was borrowing money and everything else to do that. We were all set up and then I found another deal. We were like, “We can close on this one but then we could sell it as is.” It is because the market was hot in 2003.

I did not know it was called a wholetail. I did my first deal as a wholetail. We bought it, cleaned it up, sent cleaners through it, put it back on the market, made $35,000 on that deal, and then moved right into the next deal. That was the start of it. I did not know that partnering with this real estate agent was called a JV or a Joint Venture. I did not know anything. I just happened into it.

I want to highlight something that you said earlier. So much money in real estate is made, whether you are an investor or an agent, by solving problems. I love that you were saying, “I am going to talk to these people. I do not even know what I am doing, but maybe I can make a relationship, figure out what their problem is and try to help them.”

I do a ton of sales training. In all the sales training I do, I am always like, “You are a doctor. Everybody that is moving and that has anything going on has some sort of pain.” Even if somebody is selling their house to move into their next house, they got pain. The house is starting to get too small for them and you think, “They are moving into the dream house.” They are moving into their dream house because there is pain. If you are a doctor and you realize, “Here is your pain. Let me give you a prescription. This is it. I am going to solve your problem.” I am a big Zig Ziglar fan, “You can have everything you want in life if you help enough other people get what they want in life.”

I was talking to someone and he was like, “How do you know about so many off-market properties?” It is a magical skill I have. It is just that I ask. I talked to a lot of people. You are like, “I was going to go out and I was going to talk to people.” Sometimes it is that easy. It gets better and more refined if you have that perfect script over time, but sometimes you learn from doing it and ask for what you need and you might get it. That is a great way that you started.

I want to get back real quick to that first deal. You said that was the second deal that you sold for $35,000 because you got a second one?

That was the first one. I got the second one. I just needed to offload it. It turned into a wholetail, even though I did not know what a wholetail was. We did not fix anything up and put it back on the market.

There are two ways to win in real estate: activity and skill. Click To Tweet

You quickly got rid of that because you needed the cash from that property to then buy the second property, which was the 5% down?

Both of them were. We bought that one with 5% down and then the next one we bought 5% down, but I was administered. I did not have any money. I was calling everybody I knew to borrow money to get that. I partnered with that agent, so I only needed 2.5%, plus the money we were going to fix it up with. I was borrowing money left and right to get that done.

Let us run through the number on that one. Do you remember what you bought it for?

It is funny that I can even say this in the DC area. It was over $100,000. It was so many years ago. I do not remember exactly all the numbers. I sold it on the market. We paid agent fees and we paid closing costs on both sides. I do know that we put in less than $500 sending a cleaner and a junk remover there to clean it up for a typical wholetail. We put it back on the market, paid the buyer’s agent, we did not pay any listing fees, and that is where it was. It was right around $33,000 for that first deal.

You have used this term a few times, the wholetail. I have never even heard of that. Can you elaborate? We can understand based on what you are saying, but I like when people define stuff.

Wholetailing is a cross between a retail sale like a fix and flip and selling it retail and a wholesale deal where you are selling it as is to an investor or somebody else that is, “This is your problem. You are buying at a discount. It is your problem now.” A wholetail is closing it, spending less than $5,000 on it, and then get it back up on the market immediately. You are cleaning it up and sell it how it is.

It is great to be an agent for that reason because if you are an agent, you are literally looking at the market all the time. You would be able to recognize when something is undervalued. I see it. I still see it in this crazy market and then you can list it yourself. You were very smart. You found somebody to partner with and that worked out great, but if you could have done it yourself, you would have had the whole chunk of change. People should be agents.

Are you guys agents now?


What brokers are you guys with?

We are with eXp.

ITF 76 Chris Craddock | Financial Independence
Financial Independence: Why do people sell off-market? There’s usually a handful of reasons but one of them is, they don’t want people to know. They don’t want anybody to know that they’re in a financial crisis.


I jumped over to eXp and that is a great thing. I have got a big retail team with 34 or 32 agents.

Getting back to this first deal, what stopping that gentleman, the seller, the guy who called you. What was stopping you from reaching out to a real estate agent and selling it? What value did you provide there?

The seller was up for foreclosure in 45 days. He was scared and nervous. We just talked about solving problems. He did not want his girl to know. Let us be honest. Why do people sell off-market? There is usually a handful of reasons and one of them is they do not want people to know. They don’t want hoarders or pictures of the inside of their house. He did not want anybody to know that he was in a financial crisis.

He needed to sell fast but did not know what to do. I came to his door and knocked on his door and said, “Let me solve your problem.” He said, “Okay.” He walked away with a little bit of cash and did not have the bank take it. If it would have gone to foreclosure, the bank would have taken it and the lawyer would have eaten up any equity that he had. He was able to walk away with a little bit of cash. We were able to get a great deal on the house. It was a win-win all the way around.

This sounds like the start of something great. What happens after that?

I continued doing ministry stuff. I have got six kids, which took me a long time to figure out what caused them. If you got a bunch of kids, the money starts running out very quickly. It is like somebody pulled the plug on your bank account. I was doing everything you could imagine and side jobs to get stuff done. At some point, I was like, “What the heck? I made much money in real estate. Why don’t I do that again?” At that point, we had seen the crash. You could make a lot of money flipping short sales.

I went to the same people. I did not know anything about short sales, but everybody was underwater. I was like, “I got to figure out what I can do if somebody wants to sell and they have a foreclosure date, but they owe more than their house is worth.” I learned about short sales. One of the things I always teach when I am talking to people is it is never a lack of resources. It is always a lack of resourcefulness. I am like, “They have a problem. Can I solve their problem for them?” I could. I started buying these from the bank. I got some other agent to write up contracts for me. He rebated a bunch of the commission back for my closing costs. He was writing up the contracts for me.

I started making a lot of money flipping short sales. About a year or two into it, in 2012 or 2013, the bank stopped giving amazing deals on short sales. I decided to get licensed as an agent because I am like, “Why am I paying somebody else to write up a contract?” I got licensed as an agent. I was starting to list some of those short-sale properties. We started moving along from there. Somebody had given me Gary Keller’s book, The Millionaire Real Estate Agent. It made sense. I had gone back to school a couple of times. I have a Theology degree. I have a Doctorate in Leadership. I had always led large teams.

I do believe that you can do a lot of stuff if you are a good leader and help people accomplish the goals they have for their life. In December 2014, we launched our retail team and started growing that fast. In 2021, we did almost $200 million in volume and in 2022, we will do about 700 transactions on the retail side. From that, you realize that there is a lot of verticals where you could make a lot of money. I have thirteen different streams of income, a title company, a construction company, an insurance company, hard money lending, and all of these different things.

There are so many things here that I want to dig into because I am all about the multiple streams. Let me pause you for a second because I want to talk about the timeline. You got your first place in 2003. The second place happened right after that and then basically, you took a break to 2011.

It sounds like you think of 2003 before there was advantageous lending. In 2011, there were a lot of foreclosures and you saw that in the market. People are thinking, “We might be coming in the next year or two that we may see more foreclosures coming up.” How did you find these foreclosures? How did you reach out to them? What did you do?

It's never a lack of resources; it's always a lack of resourcefulness. Click To Tweet

I did not know of any data source. Early on, it was going to the newspaper, and in the back of the newspaper, they had the trustee sales. After that, you can find it online. You can Google trustee sales. I was started off in Virginia, which is a nonjudicial state, which means you do not have to go to the courthouse to foreclose on it. There is less data out there in Virginia than there is in Maryland and DC. Now we have expanded our team into those areas. That was it. You started googling people that were up for foreclosure in 2011. That was what we were doing and trying to quasi or skip trace, look up their phone numbers in, and calling people and asking if they want to sell.

At this point, you are trying to pick them up and you are trying to either wholesale or wholetail them. Are you buying and holding anything at this point?

I was looking to flip. I did not know anything about wholesaling until 2013. I thought you had to fix and flip or you had to take properties down. I did not know you could sell a contract. That was so foreign to me until later on. I was planning to take everything down and that is what we were doing.

2014 is when you decided to get your real estate license. It sounds like your career took a pivot. You are no longer doing fix and flips, and now you are doing the real estate or did you do that in order to mostly save on your fix and flips?

I got licensed a while back, but it was when I read Gary Keller’s The Millionaire Real Estate Agent that I understood that there is a lot of money in this. The reality is I had a rough go. We started making a lot of money in the investment side and then I bought up a ton of deals, more than we could close up. I ended up almost losing everything because I had $10 million worth of properties that we could not offload fast enough because I live in the DC area. We were doing a lot of condo conversions, which took a long time to get done. That was it there. I was like, “I want to do stuff that is less cash-intensive than these massive million-dollar condo conversions.” That is when we started making commissions and I am like, “We can build this up fast without a lot of cash.”

I would love to talk about your eleven streams of income because something that happens for people that are not used to being entrepreneurial is that they are focused on their one stream. They have this W-2 job. It is dependable and safe. It is important for people to see that there is a world out there. There are so many ways to earn money and to give themselves more security when they have these different streams. Can you mention a few and maybe we can go into some?

One of them is a title. In a non-attorney state, the interesting thing was me and a buddy of mine who opened a law firm about the same time I opened my retail practice. He was growing fast. We were serving in our church. We were both cooking dinners for the young adults one night and we were talking in the back office, and I said, “Have you ever looked at the title?” He is like, “I have actually been thinking about it.” I am like, “I am closing hundreds of deals a year,” which is where we were at that time. I was like, “What do you think about opening something up together? You can run that piece and I have got to close these deals somewhere.” That is where that turned into something.

I do not know if you have ever heard of LegalShield, but it is essentially a prepaid legal service. You pay $39 a month and you can talk to an attorney with unlimited billable hours, or you pay $89 a month and if anybody ever sues you, they will defend you in court for free. It is an attorney on retainer for $89 a month for a non-criminal suit, that is. I drive fast, so it helps you when you get tickets. Those are things there where you can make money. My brother worked as a superintendent for one of the regional contractors in the area and built massive apartment buildings.

When he decided to come over, I had ownership in his company and we do a lot of massive development work in DC. Everybody has to have insurance, so why not own the insurance company? I was in Gary’s small group mastermind. Even though I am not with Keller Williams anymore, I think Gary Keller is amazing. What I learned there was invaluable. One of the things he said was, “You can have as many businesses as you want as long as they are all on a folder and there is a face on the front of the folder that owns that business and that face is not your face.” I was like, “That is awesome.”

You have got thirteen income streams or however many, but it sounds like the only one that you are super responsible for at this point in time is your real estate agent team. Is that right?

Even with that, I have got other people that are running the day-to-day of it.

ITF 76 Chris Craddock | Financial Independence
Financial Independence: You can have as many businesses as you want, as long as they’re all on a folder. And there’s a face on the front of the folder of the owner and that face is not your face.


It is the Who Not How approach. If you have not read that book, it is an amazing book. That concept is what took you from being in ministry and knocking on doors to now having thirteen different businesses paying you every single day, month, week, whatever it is, without you actually having to do a lot of the work. I would love to dig in about your real estate agent team because I have got a team of about 20 agents or 25 agents. We do less volume than you. We did $65 million in 2021. How did you get started? How did you get to that level of volume? Where did it all come from?

Because I was in ministry, I have always been a relational person. Every area that I have ever leveled up in my life has always coincided with new relationships I have formed. When I was in ministry, I had the most rudimentary CRM, which was my phone. If I had downtime, I would pull up A and I would call Alvin, Albert, or Adam. I would call them and say, “How are you doing? Anything I can do for you? Can I pray for you? Can I help you?” I would call and ask what I could do for them. That was what I did.

I got into real estate and everybody said, “Build on your sphere of influence. It is the cheapest marketing ever. They already know, like, and trust you.” I was like, “Okay.” I started calling everybody every day. I would pick a letter on my phone and call everybody in that letter. I am like, “Today is the A day. Today is the B day. Today is the C day.” I would call everybody in that letter and I would ask them how they were doing and if there is anything I can do for them. There is a Law of Reciprocity in the world. If you call and offer to help people, they are always going to ask you, “What can I do for you?” If they do not, then they do not. If they do, then you say, “I am building up my real estate business. If you know anybody that is looking to buy, sell, or invest in the next twelve months, it would mean a lot to me if you could keep me in mind.”

It was the easiest conversation ever if you called to add value to other people. That is what we do even now with all the businesses we did. In 2021, 48.2% of all of our business came from the sphere of influence, even though we spent a lot of marketing and everything else now. That was the biggest piece that we did. We talked about scaling. That is one of the things I love to talk about. With scaling, your business earns the right to build out its org chart. You got to lead with revenue.

That is one of the reasons why a lot of people with businesses go bankrupt because they do not lead with revenue. They start throwing cash at the wall and then it disappears. What I would do is when we started making money, we made our next hire and so on. If you do not have an assistant, you are the assistant and you need to be the assistant. The other thing is you need to start looking at your dollar per hour across the board.

There is a book called Clockwork by the same guy that wrote Profit First that is really good. One of the things he says is to get a sticky notepad. One of my buddies, Tom Cole, always talks about this. He is like, “Get a sticky notepad and every day for a week or for two weeks, every time you do something, write it down on a sticky notepad and put it on the wall.”

It is the worst thing ever to do, but everybody says, “I need to freaking do it.”

If you do it, you will realize how much stuff you are doing below your dollar per hour activity. If you make $100,000 a year, your time is worth $50 an hour. If you make $1 million a year, it is worth $500 an hour, $2 million, $1,000 an hour. That is where it goes. You take whatever your income. Let us $100,000 a year because I know that is an easy baseline. A lot of newer investors want to replace a six-figure income. Anything you are doing less than $50 an hour, you should hire that out because that is the Pareto Principle of the 80/20 rule. Eighty percent of your results or your income comes from 20% of your effort.

If you look at that and say, “I am doing all of these things, there is only 20% of these things that are creating the income I am doing. I need to get rid of this other 80% and then I level up.” The next level of leveling up is saying, “Now I have only got the 20% that I had so much more money, but still I can whittle this down to a smaller amount and then you make more money.” That is that whole thing. We call it getting into your genius zone. You start getting into your genius zone and that is where you start making a fortune. That first year, I broke $1 million. It was crazy.

I want to highlight is that if there are people that want to get into real estate or they are new agents, one of the things I always get surprised by is that agents sometimes do not know what to do. I love that you said, “Literally just call on your phone.” A lot of times, they overthink it and they go, “I have to buy me leads lists and I need to call for sale by owners.” All this stuff that is complicated is cold calls, which people hate. How hard is it to call your friends and friends of friends? Chat with people on Facebook. It is easy and time-consuming. If you are not having enough leads, that is a great way to go. I hate hearing that people do not have anything to do.

When you are in the car, what are you doing in the car? Are you listening to music and listening to the same song you have heard 100? If you know every word to a song, you have listened to it too much. You should stop listening to it and start calling your friends. That is another time people could use wisely.

One of the reasons why a lot of people who have businesses go bankrupt is because they don't lead with revenue. Click To Tweet

I was talking to a buddy of mine before we got on here. He runs a program called TTP with Brent Daniels. That is hilarious to me because that is his whole program. It is literally, “Just go talk to people.” I love it because it is on the knows. You want to win, talk to people. The best salesman in the world is going to be outperformed by the worst salesman in the world if the worst salesman in the world talks to 1,000 people every day and the best salesman and the world talks to 5 every day. It is activity and skill every day of the week.

It is actually enjoyable. There are many other tasks that are hard. We are doing lead gen and we are grinding, but chatting with people on the phone is fun. That is the easiest thing you can do. You should definitely start there.

Do you have any rentals?

That is one of my thirteen. That is the biggest problem with real estate agents and investors. It is still always transactional and if you do not get off the hamster wheel, you are always going to be on the hamster wheel. Every single high-level mentor I have is something that everybody needs to be having. If you do not have mentors, you have got to go seek these people out or you are never going to level up. The name of the game always talks about building net worth and MRR, which means Monthly Recurring Revenue. The definition of wealth is when your money works harder than you work. That is that whole idea there. You have got to do that.

Not only that but if you are flipping, wholesaling, or even transactioning as an agent, all of that money comes in as income. Income gets taxed. The government takes your money from you and that is a big portion of it. If you are growing your equity and your net worth through rental portfolios and through owning assets, that money grows and there is no taxable event there.

You do not have to be that smart if 25 to 47 with your state and your government tax does not get taken out, all of a sudden, you do not have to be that smart to make more money because if you grow equity to $100,000 then you refi and take that money out. That is not taxable income as long as you are using it correctly. If you make $100,000 on a flip, you are going to lose a big portion of that to the government and taxes.

Let us head into the final four. Z, kick us off.

We started your journey on reading. I am wondering what you are reading right now.

I am reading Pre-Suasion by Robert Cialdini. I finished this book called Influence, which is one of the top three books that I have read. I am like, “I am going to stick to this guy. It is good.” One of my favorite books is How to Win Friends & Influence People. Influence is probably the only book that gives it a run for its money.

Chris, what is the best piece of advice you have ever received?

Get in a relationship with high-level people. Level up your relationships.

ITF 76 Chris Craddock | Financial Independence
Financial Independence: Forming a team of people is all about building new relationships. You can have the most rudimentary type of CRM, a phone, and just call whoever when you have downtime.


What is your why?

We are always fighting to keep priorities. God, family, business needs to be the priorities, but we are always fighting that because it goes around. That is what it needs to be.

What keeps you going with the thirteen streams? It is a lot of busyness. I am assuming that you are making plenty at this point and could do 2 streams or 1 stream. Is there something deeper there that makes you keep going?

I enjoy creating. I boiled down my genius zones to four areas a few years ago. Like that sticky note thing, I try to get everything that is not in those four genius zones out. I like creating stuff, businesses, growing businesses, and scaling businesses. It is fun for me.

There is a sense of fulfillment in going to work every day and building something. If you want to quit tomorrow, I am sure that you could. There is a lot of freedom in that, but the best thing about financial dependence is that you are in control of your time in what you do. If that is growing businesses, so be it. If tomorrow, God forbid, something happens, you could let all that go. If God or family comes before your businesses, if something happens in those two things, you can ditch your business and make sure your priorities are aligned. I love that you said that.

Legacy is fun as well. As I talked about relationships, that was what helped me level up in my own life. When I would hear people on podcasts or when I would come across people that I like their vibe, I would reach out to them. I still answer all of my DMs and I tell everybody, “If you reach out to me @Craddrock on Instagram, I am going to answer it.” I may not answer it right away, but I enjoy helping people win.

If you are reaching out to people and do what they tell you to do, they will stay in a relationship with you. People like teachable and coachable people, but if somebody says to do these things and then you do not do them, they are not going to want to talk to you anymore. I want to do that for other people too, and I enjoy doing that.

Chris, last question. Would you rather fight one horse size duck or 100 duck-sized horses?

I would go one on one.

It is a big thing, though. You look like a big guy, so that makes sense.

I got six kids. I know how you can get overwhelmed by the minions.

Chris, where can people find out more about you?

The definition of wealth is when your money works harder than you work. Click To Tweet

@Craddrock on Instagram. @ChrisCraddockOfficial on Tik Tok. I have a podcast. I know the average podcast listener listens to seven podcasts. I would love to be one of your other seven. It is called Uncommon Real Estate and it is geared towards the agent investor. Feel free to check that out, and them my webpage, Those are the ways to get me.

Thanks much for coming to the show. It is a pleasure having you on. Your story is truly an inspiration for a lot of people, including myself and Zeona as well.

This is great.

It was fun hanging with you guys.

Thanks much for coming on. We will be in touch and talk soon.

That was Chris Craddock. Z, what did you think of Chris?

My favorite line from that show was, “It is not a lack of resources. It is a lack of resourcefulness.” I am going to put that in my conscious evolution workbook.

It sounds very bouldery.

It has got my 25-year vision, but you never told us what your vision is going to be. I am going to bring us back to that one day. In it, you can have all kinds of inspiring stuff that you look at. I am going to print it out and look at it every day. That is the plan. I thought it was a great show. I was really excited about his excitement, and I feel like I learned a ton.

ITF 76 Chris Craddock | Financial Independence
Financial Independence: Get a sticky notepad and every day just write everything you’re doing. You’ll realize how many things you’re doing below your dollar-per-hour activity.


I felt as though we could have kept Chris on for hours because he not only was a real estate investor, which we glanced upon but a very experienced real estate agent, a lender, and an insurance guy. He was able to double-dip on a lot of his clients. He is providing value. There is value in synergy to going with one company for all services. As you all start to scale, whatever business you are running, you should think about how can you serve your clients in more than one way? Those are the easiest people to sell. The people that you have already built up trust and reputation with. That is a pretty good lesson to take from this episode as well.

Especially if you are solving problems, your clients are naturally going to need insurance and they are naturally going to need a loan. They will need some other things. Why can’t you just call for those?

Get this message out to everybody. If you like this episode, please leave us a five-star rating review in Apple iTunes. Share it with your friends, with your family, with your spouse. We appreciate getting the word out there and love watching this thing grow. Z, anything you got to say before we head out?

If you guys want to see anyone on the show, let us know. We are always looking for exciting, interesting guests and stories.

With that being said, I will see you next week, Z.


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About Chris Craddock

ITF 76 Chris Craddock | Financial IndependenceA nationally certified Life Coach in Leadership and one of the top Real Estate professionals in the world closing 30-65 deals a month, Chris Craddock is the host of the Uncommon Real Estate Podcast, a realtor, and entrepreneur who runs multiple successful businesses in the Washington DC Metro area (and Richmond, VA). Chris and his companies consistently bring in close to 10 Million in revenue year after year. His team, The Redux Group, sold just over $160 Million in volume in 2020. Chris has been married for 21 years and is the proud father to six beautiful children